YO!-POWERED TEST DRIVE

The market for smart cars is a small (har, har) one. Even smaller is the market for smart's electric drive. Razorfish was tasked with getting more people to test drive the model. In order spark interest, we hacked the popular app Yo! Pop-up booths were set up in San Francisco's SoMa and Mission districts. Passerbys could message the booth's handle to Yo! a free ride in smart's electric drive. We were covered by TechCrunch, Motor Trend and MSN. Razorfish also received a Webby and a Shorty nomination.

CD: Alex Bodman

AD: Alex Reinoso

Yo & go! #SF residents can “Yo” a smart car to take them anywhere they want http://t.co/LSrsT6g9u8 via @techcrunch @YoApp
— Moshe Hogeg (@moshehogeg) August 21, 2014

Native Advertising on a whole new level?Send a "Yo" to get a "Smart" test drive. A monetization approach not seen yet http://t.co/aG2gXD6NOX
— Peter Orban (@peterorban) August 21, 2014

f**ing amazing! this is what u can do with @YoApp SF Residents Can “Yo” A Smart Car To Take Them Anywhere http://t.co/K2IMvqqU8D
— Ricard Garriga (@RicardGarriga) August 21, 2014