IBM @ The Us Open
At the US Open, IBM used watsonx and Granite AI models to instantly transform millions of on and off-court data points into Match Reports for every singles match, offering fans all-encompassing coverage for the first time ever. But, how could we convey the sheer scale of data powering these reports with only seconds at our disposal? This was the challenge that led my team to create a campaign that artfully dissected the making of a Match Report, showing fans the complex data inputs distilled by IBM’s AI. The work was used for an Arthur Ashe Stadium takeover, as well as print, radio and web.
ADs: Shawna Klein // Andrew Wilcox
Jumbotron Animation
Arthur Ashe Stadium Takeover (click to Advance)
