This is [GOLF] ON AI

IBM’s sports entertainment partnership (SEP) portfolio includes some of the world’s biggest championships. IBM works closely with these event organizers to design custom, AI-powered products that enhance the fan experience.

At the Masters, IBM premiered a suite of AI-powered app features that let fans deeply explore every shot taken on Augusta National’s course. To promote the launch, my team created a print series that leveraged original photography from the Masters Vault. Additionally, the new SEP platform we sold in (“This is _____ on AI”) was used for a national TVC that ran during the tournament.

AD: Shawna Klein // SVD: Cristina Kashima